Free Website Advertising – Should You Replace PPC Advertising with Free Ways to Advertise Your Site?
Many online marketers, both new and experienced, have used ppc advertising to advertise their website businesses.PPC advertising; also known as pay per click advertising or ppc search marketing, has the potential to bring INSTANT traffic to your website.Additionally, if you only wanted to advertise your brand online, then ppc advertising can allow you to publicize your brand or promote your business name on the Internet, often at little or no cost.Many a time, however, internet marketing practitioners will encounter problems with their search marketing or ppc advertising campaigns.An online marketer like you and I could potentially spend large amounts of money on ppc advertising, but yet not make any sales or generate targeted online leads. Some of us may remember watching the number of clicks and our ppc advertising costs rising continually but without having made any sales or acquired many email leads.What could be worse is that you could end up getting jaded or disillusioned with ppc advertising methods and stop using them completely.Certainly, setting up an effective ppc advertising campaign may well require a fair amount of time and effort, sometimes over multiple attempts of trial and error.If you have tried ppc advertising, then you can probably remember all the keyword research, the webpages, tracking codes, keyword tracking systems, website analytics that you had to prepare and monitor?As an online business owner doing your own website marketing, you would probably want the biggest website advertising “bang” for your buck.Now, enter the free website advertising methods and techniques, which are also options that you can consider as alternatives to ppc advertising.Naturally, if you wanted to replace ppc advertising with free website advertising, you will need to learn how to apply online advertising and Internet marketing techniques like:1) article marketing2) marketing with online videos3) using your own website blogs as a form of free website advertising4) applying web 2.0 website advertising techniques to drive traffic to your websiteAlso, let’s not forget that you have the choice of doing forum posts, blog comments, and joint venture marketing, all of which can be very effective as methods of free website advertising.Given the many choices for advertising your website for free, should you then choose to replace your existing ppc advertising with free website advertising?Perhaps, one possible approach is this — If you are not getting the ppc advertising results you want, then you can continue to learn the methods of ppc advertising, refine your techniques, and improve your pay per click advertising skills.Meanwhile, it would certainly be a good idea for you to start learning and applying one or two other techniques in free website advertising.The additional effort that you put into free website advertising will actually complement or supplement your existing ppc advertising efforts.In other words, you can increase website traffic using free methods to advertise your website while you continue to market with and learn about ppc advertising.Suppose you are doing pretty well and making a profit with ppc advertising. If this is the case, great job!Why not also apply some of the many techniques that are available to you for getting free traffic to your website.At the end of the day, a good internet marketing strategy to adopt might be to have several effective and consistent website traffic streams that will send visitors to your site.Traffic to your websites could and should come from both free and paid website advertising sources. This approach ensures recurrent traffic to your website from a variety of advertising media and methods and will allow you to stay profitable while you make money online.
Avoiding Employment Disputes
Everyone in business knows that successful businesses strive to “do it once and do it right.” This is the best approach to not only the services and products provided but also to the management of staff and the policies and procedures that are needed to support them. If you are an employer avoid employment disputes by doing it once and doing it right.It is important for your business to have relevant policies, procedures and employment agreements. You also need to know the processes you need to follow when managing your staff. While you are the expert on the services you provide or the products you make or sell, you are not the expert on employment law, policies and procedures. When it comes to these things you need the best legal advice and support you can get. It makes good financial sense to do so because if you don’t do things correctly, employment disputes can occur costing you tens of thousands of dollars.As an employer, you are required to have a written employment agreement with all your employees. While there are employment agreement you might find on line, they are about as useful as an unadjustable spanner. It might not fit and if you try to make it fit you can reckon on getting it wrong. The agreement should lay out the rights and obligations of both parties as well as the nature of the employment relationship, rates of pay and hours of work.Your agreement should cover the different types of employment relationships such as probationary, full time, part time, casual and temporary. It is also useful to include a disiplinary process and the processes for dismissal, restructuring, redundancy and employment disputes’ resolution. They need to be written in plain English and in the 21st century you should get an electronic agreement with relevant links as well as a hard copy. Both parties should seek legal advice before signing the agreement.It is important for you to provide the advisor with all information on your business in order for the agreements to be tuned to your business needs. This includes providing all existing employment arrangements and any special terms and conditions you may need such as intellectual property protections and post employment restraints of trade. Use your time with them to discuss how best to avoid employment disputes.To prevent employment disputes, employ the services of a a legal advisor who specialises in employment law. The services they provide should be done once and right. Unfortunately even the best systems, agreements and advice cannot eliminate the human element and therefore the risk of there being employment disputes remains. But at least you know that if you have the best, the risk is low and the better you are placed to make the business grow.